DISPLAY 2008’s marketing

Advertising campaigns in the French and international specialised and trade press, invitation and programme mailings to selected lists of addresses, web campaigns and e-mailings will form the core of the DISPLAY promotional actions.

Direct marketing

* 15,000 e-badges sent to previous show visitors and to those having pre-registered for the 2007 show.

* 150,000 invitations sent to new targets from Groupe Solutions’ files, trade-oriented external files and international, press and professional associations’ files.

* 100,000 invitations sent to the customers and associates of DISPLAY exhibitors.

* 50,000 inserts in the French and foreign press specialising in electronic and industrial data processing.

MtoM will also profit from the synergy of the business marketing actions for the MtoM and rts EMBEDDED SYSTEMS conventions being held at the same time.

e-marketing

From fall 2007 to spring 2008: regular distribution of the DISPLAY’s electronic newsletter.

Plus:
Links will be established between the show’s site and the main websites dedicated to electronic display and viewing.